Matt Groenings Artwork For Apple Ads

Matt Groenings Artwork For Apple Ads

The story that The Simpsons’ creator Matt Groening once illustrated a brochure for Apple back in 1989 has been making the rounds of the internet for a while now.  However, in addition to that brochure, Groening did other artwork for Apple around that same time period.

For anyone unfamiliar, Apple hired Groening to produce illustrations for a brochure about Macs that was aimed at college students.  At the time, Groening was best known as the artist of the comic Life in Hell, as The Simpsons have not yet premiered.  The brochure was titled, ‘Who Needs a Computer Anyway’ and interspersed Groening’s Life in Hell style illustrations with standard information on Apple’s Mac computers.  It apparently was distributed amongst college bookstores and was obviously trying to use Groening’s cachet as an underground comic artist to attract hip, young co-eds.

Unlike artwork that you can find on many professional sports stadiums or even on people’s front yards that have stripes on their lawns, Groening was ahead of his time during the tech boom.



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